Facebook is an extremely powerful platform that charities can use to engage with supporters and reach new audiences.
With over 1.7 Billion monthly active users, you won’t go wrong investing some extra time in Facebook. At Capen, we love using Facebook and our Zaffo Facebook Page is where we can express ourselves, connect with our fans and engage with a range of audiences. We also know how hard it is maintaining a budget for Facebook - and to be honest, you don’t necessarily need one! Below are some of our favourite free Facebook tools for charities.
So of course, our main free Facebook tool for charities is Facebook Insights, located on your page. If you are not already using this tool, you should! It’s easy to use and provides you with everything you need to know about how your page is performing. See everything from post analytics to audience, reach and page actions.
A very handy way to keep track of how your posts are responding is to use URL trackers. Our Zaffo team loves using Bit.ly but there are tons of link shorteners out there. Register to bit.ly for free and start shortening your links to keep track of their progress. Take a look at who is clicking, where from, how often and at what times. Some other link shorteners are; ow.ly, goo.gl, tinyurl…
Having a great scheduling platform makes your social media life that much easier. Buffer is a great platform that will let you schedule posts at their optimal times, manage all your social media accounts all in one platform and engage with your communities. Another great Buffer feature is their Browser Extension which lets you share any content you see online - straight to your accounts. Time and money saving.
Pablo is awesome. It’s the easy way to create engaging and beautiful image content for any social media site. Simply choose where you want your content to go and Pablo will do the rest for you; including sizes, filters, fonts, the lot!
We love Flipboard and are constantly on it. Obsessing about the latest photography trends, social media news and movie reviews. Flipboard is whatever you make it and it’s free. Customise your feed by telling Flipboard what you’re into and what you’re not so into and they’ll do the rest. It’s a great place to find interesting content that you can share on Facebook but also just to keep up on latest trends and insights.
This site is a great place for any charity or good cause wanting to use Facebook to make a difference. Facebook for Nonprofits is packed with loads of great tips, insights and success stories that will help inspire and lead you through your next campaign. It’s filled with excellent resources for any individual to get their teeth in from how to set up your charity page to how to run your first Facebook ad.
If you are struggling to find image content for your Facebook posts then look no further than Flickr. It operates under a creative commons license which means you can use images for free. Please do check your chosen image’s licence as they all vary. Also, always remember to attribute the creator! Not only is this legally required, it’s also shows you care about recognising creative work.
This is a really handy tool, especially for you wordsmiths. Type in what you are thinking about posting on Facebook and check your EMV score. An EMV is ‘Emotional Marketing Value’ and a great score would be anything between 50% - 70%.
This is an amazing free tool that helps your own page as well as provides you with great insight into other Facebook pages. It’s a great way to see what is working for other charity pages and see if you can implement this into your own strategy.
Is a very handy tool if you are struggling with content ideas. It’s free to sign up and easy to get started curating your content. Simply input what you are looking for and Drumup will ‘drum up’ the recommended content in your industry or niche. Not only this, Drumup can also publish posts, connect your RSS feed and recommends hashtags and optimal times. Handy right?
Want more? Download our comprehensive Facebook Guide for free below👇
Did you like our free Facebook tools for charities? If you did, we've got another one just for you - check out our 10 free Twitter tools for charities next.
We ARE social. So come and be social with us!