Raffles are a great way to fundraise with minimal to no set up costs, amazing prize incentives and a proven way to raise awareness of a cause or mission. But as we step into the digital age, are traditional raffles still your best option? In this article, we go through 5 reasons a digital raffle may be the best choice for your charity or cause.
1. Reach a new audience
Running a digital raffle could help you reach a new and younger audience online. 91% of the UK population uses the Internet and 53.2% of those are aged between 15-34. Running a digital raffle makes it easy to connect with a younger audience, as many of them are already online. Social networking sites such as Facebook and Twitter are a great place to promote your digital raffle and by using engaging imagery or video your message could be heard by an entirely new audience.
Not only is it possible to reach a younger audience, but it is also possible to target your audience by interest, demographic and location making converting your raffle players into regular donors that much simpler. Read our blog on Advertising & Gambling Laws for more information.
2. Collect new data & information
Running a raffle online gives you the ability to access statistics and analyse your campaign with the click of a button. You will be able to use relevant data and information collected from your raffle campaign to further prepare for your next campaign - whether it is another raffle, or maybe a social media campaign.
3. Easily accessible
61% of adults in the UK use their mobile to access the Internet. Holding your raffle online makes it available to players on the go at any time of the day. In a society constantly on the run, giving players the option of mobile gaming is a big plus. All of our raffle sites are mobile optimised so you have the luxury of buying tickets on the go just as you would on your desktop.
4. Effective analytics
We understand that you are short on time but still want detailed analysis of your campaigns, so we create a personal back-end for each campaign. Our platform is designed so you get the best results easily and accessibly. Download your sales reports and watch your traffic flow in your personal back end.
5. Easy to set up, manage and evaluate
It’s easy to setup your very own, personalised digital raffle. With our unique platform you can have your raffle live and running within minutes. We will provide you with all the tools to help you get started including our Setup Guides and Social Media Guides to help you on your way to running a successful online raffle.