Running a raffle online means it’s even easier to promote it to your supporters. There are several ways you could get your message out there and in this blog we’ll take a closer look at some of the things you could be doing to promote your digital raffle online.
You have a dedicated list of supporters, ready to take advantage of your amazing fundraising campaigns. Sending out an email to your database is budget friendly, quick and you have the added bonus of collecting important metrics to maintain your database. Using platforms like Mailchimp or Madmimi will save you time when creating your email campaigns and you can watch the stats roll in live once it's sent.
Remember that you have spent a lot of time creating an amazing raffle, so give as much love and attention to your email. Spice it up with lively copy, engaging imagery and always include a link to your personal raffle website.
Social media is a powerful place to promote your events and news to your loyal supporters. Sometimes a simple tweet would suffice but if you are wanting to up your ticket sales, be sure to add images and even videos! Twitter now supports videos (up to 30 seconds) so take advantage of this as 78% of people watch videos online every week. Combine your current social media campaigns with your raffle campaign to get more reach as well as using your social media influencers to help promote your raffle through their accounts.
Your digital publications could be a great place to announce and promote your raffle to your supporters. If you have a weekly or monthly newsletter then why not include details to your raffle or lottery. Your supporters want to keep up to date with your exciting news, and what is more exciting than a raffle or lottery? Send your newsletters in your email campaigns, tweet a tracked link, post it in your blog! The more places you promote your raffle the more chances it will be seen.
If you have a budget for this, then it's a great way to up your ticket sales dramatically. Get your raffle seen by the larger online community by buying Facebook Ads, Twitter Cards or Google Adwords. Take a look at our Advertising & Gambling Laws Blog for advice and information about Paid Advertising & Raffles.
It's your raffle, you can do as much or as little as you want in terms of promotion but remember to have fun with it! Ultimately you want to raise awareness of your charity or cause with the view to raising all important funds, however you can get the message out there any way you like. Set up a booth outside Kings Cross Station where people can enter your digital raffle on iPads or how about asking your supporters to hold a coffee & cake morning where participants can buy entries into your digital raffle.