As the charity sector becomes increasingly crowded, charities are now looking at developing unique and innovative fundraising methods to generate additional income, especially in a vastly growing digital sphere.
A proven and cost-effective solution to additional fundraising income is to run a lottery, building a loyal and engaged supporter base. Setting up a lottery can seem like an incredible task, however the benefits of setting up your own lottery and sharing a central prize fund are vast.
Benefits for the charity or good cause
All charities and good causes who sign up to Zaffo Lotto will immediately have access to the £25,000 jackpot as it is an insured prize pot. By having this massive £25,000 jackpot, charities and good causes will be able to sign up supporters to the weekly lottery with the incentive of winning the jackpot. The level of interest for a lottery or competition increases depending on the prize.
A charity's mission and work is extremely important however, would it be easier for charities and good causes to sign up lottery players for a £1,000 jackpot or a £25,000 jackpot? Charities and good causes will receive 73% of all proceeds which will go directly back to the charity or good cause. This out performs any other shared lottery fund on the market. This means, on a weekly basis, charities and good causes will be raising vital funds for their mission simply by signing up new lottery players. The benefits of running a lottery also means charities and good causes will be able to fundraise without the responsibilities and costs of traditional fundraising methods. Lottery players can be signed up using digital methods, telephone marketing and door to door.
What about running the lottery online?
Having an online lottery will save you time, money and give you the ability to reach a large supporter base online. It provides charities and good causes with a space in the online community, by reaching out to new audiences, rewarding supporters and raising awareness of campaigns and important work. Our online lottery system is fully mobile optimised and social media friendly meaning you can engage with you supporters at anytime and anywhere.
There is also room to cross market and continue to build a strong online community through email campaigns, social media and digital marketing; ie. Google Adwords (read more about how you can make the most of your Google Grants as a charity). The digital sphere provides endless opportunities for charities to raise awareness of both their missions and their campaigns. With Zaffo Lotto being a fully branded service, there is also a great opportunity to increase brand awareness within the digital space.
By having a lottery online using Zaffo Lotto, charities and good causes will be able to accurately assess all analytics with our powerful back office and reporting tool. Keeping tracking of the lottery is essential for charities and good causes, but it is added management that we wanted to make easier and quicker with our tools.
The benefits for the player
Players have the ability to win the life changing jackpot of £25,000 with additional monthly guaranteed cash prizes. Not only will players be in the chance for winning the jackpot, they are all supporting good causes and charities close to their hearts. Think of it as an online community, where everybody wins. Players will be able to engage on a regular basis with the lottery and the charity's campaigns through social media and email marketing, keeping them informed and feeling appreciated. Players who do win will be rewarded, which is extremely valuable.
Duncan Batty, Head of Fundraising and Development at Sheffield Hospitals Charity says, "The Sheffield Hospitals Lottery gives our supporters a fun way to help the cause. The central prize fund gives us access to a jackpot that we could never offer on our own and reduces our risk. Zaffo Lotto has helped us develop a new fundraising stream with great returns. Having successfully established traditional acquisition channels we’re now looking ahead to engaging a new online community.”
Are you running your own online lottery, but not sure how to get the most out of it? Why not get us to do you a free digital assessment of your existing offerings.