Did you know the average Brit checks their phone 28 times a day? That’s at least once an hour… and more than 10,000 times a year!
ZaffoSMS lottery entry offers a massive income stream, but it also gives you the chance to engage new and existing supporters at live events or through digital/online campaigns.
Mobile donations - a growing opportunity
Below are some statistics from thePhone-Paid Services authority report, that highlight some interesting figures on how consumers are moving to mobile, and how text donations are due to become the fastest growing giving method of 2019. It's time to get involved!
"Over £110m was donated via UK mobile devices in 2018"
£50m projected to be raised in the UK via text donations in 2019
Text donation market estimated to grow 34% year on year
Over 20% of Comic relief donations were via text in 2018
"Macmillan Cancer Support raised £4.5m in a single text campaign"
86% of millennials happy to give to charity using a mobile device
It's not surprising that 45% of all supporters trying to enter competitive SMS postal response solutions, abandoned their entry when asked for a postal address. Zaffo SMS does not require a postal address or DOB, making it simple and easy for the donor, with our 2 step SMS entry.