Running an online raffle is a great way to fundraise and attract new supporters. But how do you go about sourcing raffle prizes? Take a look at our quick how-to guide below for some ideas. 🎁
Sourcing raffle prizes does not have to be a nightmare. Leaving enough time before the launch of your raffle will help you source the perfect prizes. Keep in mind your raffle’s theme and try and source prizes from companies tailored to your raffle theme and charity / cause.
We have noticed a surge in raffles offering ‘experiences’ which works amazingly well. Try something different for your next campaign by offering Twitter shout outs from your charity Ambassadors or a once in a lifetime experience with a celebrity.
Harness the power of social media. Create a Twitter list with companies and brands you would like to reach out to so you can keep track of what they are getting up to. If the time is appropriate, send out a tweet asking for a donated prize for your raffle. Make sure you include the Twitter handle for the Charity or Cause your are supporting and wait for the replies. Easy right? Take a look at our 10 free Twitter tools for your charity.
Get in touch with the charity ambassadors. Most charities have ambassadors that are ready to help donate prizes when the time comes. If the charity has a celebrity ambassador you could be more creative with your prizes. Check out Heart4More Foundation and their Football Raffle kindly donated by their Ambassador, Hector Bellerin.
Get in touch with companies and brands (months before your raffle launch). If you already have specific brands and companies you’d like to approach and social media hasn’t been working, send them a letter. Keep your letter or email short, concise and to the point - companies are too busy to read essays. Start with a quick introduction into your raffle, why you are fundraising and for what charity or cause. Go on to a prize donation ask and an address for them to send it to. Take a look at these great sample request letters for raffle prizes.
Do your research before you get in touch. Prior to sending out your emails to your targeted companies, make sure you know who you need to talk to. Use social networks like Linkedin to help you find who is in charge and who can help you.
Go local. Spend a few hours visiting your local stores and speak to companies in person. Offer companies or brands a mention and/or logo that you can include in your raffle promotion - then everyone is happy.
Struggling for ideas? Check out our 5 unique raffle ideas that doesn’t have to make sourcing raffle prizes a nightmare.